Mathieu Labey is an avid cyclist. But every time he leaves his bike somewhere, he keeps a close eye on it. “Worldwide, the cyclist’s number one problem is theft,” sums up the forty-something. “Bike theft, but also wheels, the saddle, the bell… It is the main obstacle to its wider adoption.”
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In 2017, Mathieu Labey launched Wheelskeep, providing supervised and mobile bicycle parking solutions for major sporting events, festivals, beach locations, and most recently, in the Lyon peninsula.
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A study by Nova7 revealed that one in two cyclists has already had their bike stolen. With Wheelskeep, Mathieu Labey offers a temporary, free, and secure parking solution.
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We are stepping into a new era built upon the in-depth analysis of public behaviour and the underlying social factors. Nowadays, the public space is increasingly shared amongst several types of users, with a growing number of bus and cycle lanes as well as the emergence of electric scooters, electrical unicycles and small autonomous delivery vehicles
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